Client Overview:
Our client, a leading multinational company operating in the UAE, sought to align with the country's Emiratisation goals by increasing the representation of UAE Nationals in their workforce. Despite having an established presence in the market, they faced challenges in attracting, retaining, and nurturing Emirati talent across various levels of their organization.
The Challenge: The primary challenges were:
Attraction: Limited awareness and outreach among the Emirati community about opportunities within the organization.
Retention: A high turnover rate among Emirati hires due to unmet expectations and lack of career progression.
Development: Insufficiently tailored development programs to enhance skills and competencies aligned with Emirati talent’s aspirations and capabilities.
Our Approach: We partnered closely with our client to develop a comprehensive, strategic Emiratisation program, with the aim of creating sustainable employment and career growth opportunities for UAE Nationals. Our approach included the following steps:
Talent Mapping & Sourcing: We conducted a thorough analysis of the client’s talent needs and mapped them to the skills and aspirations of Emirati professionals. We then developed targeted outreach programs, including job fairs, university collaborations, and social media campaigns, to enhance the company’s visibility among Emirati talent pools.
Tailored Onboarding & Development: Recognizing that onboarding plays a crucial role in retention, we designed an Emirati-focused onboarding experience that emphasized the company’s values, culture, and growth opportunities. Additionally, we implemented mentorship programs, pairing Emirati hires with experienced professionals to facilitate knowledge transfer and skills development.
Career Pathways & Succession Planning: We collaborated with our client to create clear career pathways, allowing Emirati employees to visualize their growth within the organization. Customized training programs, workshops, and coaching sessions were introduced to enhance leadership capabilities, technical skills, and personal development.
Cultural Integration & Engagement: We facilitated workshops and training sessions to foster a culture of inclusivity, ensuring that Emirati employees felt a sense of belonging and purpose within the organization. This included cross-cultural communication training and regular feedback mechanisms to address any challenges faced by Emirati employees.
The Results: Our strategic partnership yielded outstanding results, demonstrating the impact and effectiveness of our Emiratisation program:
50% Increase in Emirati Hiring: Within the first year, the client saw a 50% increase in the hiring of UAE Nationals, filling critical roles across various departments.
75% Retention Rate: The tailored onboarding, mentorship, and career development initiatives led to a significant improvement in retention rates, with a 75% retention rate among Emirati employees.
20% Emirati Representation in Leadership: The structured career pathways and leadership training enabled many Emiratis to ascend to managerial and leadership positions, achieving 20% representation in leadership roles.
Enhanced Employer Brand: The client’s reputation as an employer of choice for Emirati talent improved dramatically, receiving recognition from key industry bodies and government entities for their commitment to Emiratisation.
Client Testimonial: "Working with Tanmyah Consultancies has been a game-changer in our Emiratisation journey. Their strategic approach, hands-on support, and deep understanding of the local talent landscape have helped us achieve our goals faster than we anticipated. We are now more confident in our ability to attract, retain, and nurture Emirati talent, and look forward to continued success." – HR Director, Multinational Client
This successful Emiratisation initiative exemplifies our commitment to helping organizations meet their nationalization goals while fostering an inclusive and thriving work environment for UAE Nationals. By combining strategic planning, tailored development, and a genuine understanding of the Emirati workforce's needs, we enabled our client to achieve sustainable success and make a meaningful impact on the UAE’s talent landscape.
Ready to embark on your Emiratisation journey? Contact us today to discover how we can help you achieve similar success.
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